MSU Denver Marketing and Communication Department

Photography

Problem:

As a branding project by the Marketing and Communications department of MSU Denver, each of the five colleges of the university was to be given a promotional poster for recruitment and awareness with a unified theme. The selected project was to have a single photograph with the college’s slogan. As a photographer on the project, I was tasked with taking photos for each school that would typify the slogan for each college.

Solution:

For the school of education, the team decided to use a stack of books. I assembled and photographed several different angles of book stacks before the final decision was made on the one to choose.
For the College of Professional Studies it was decided that an image of downtown Denver would be used. I chose the Wells Fargo building as an Iconic location to photograph.